SHOOT PRODUCTION: Ecom & Digital Marketing

ROLE: HEAD OF PRODUCTION & OPERATIONS

Directed large-scale e-commerce and marketing production, including 6,000 SKUs for Target, monthly campaigns, and biannual capsule collaborations. Simultaneously managed productions for Eileen Fisher, Under Armour, and Aldo, each operating as separate accounts. Oversaw multiple production teams, partnered with leadership to develop new pricing structures, and streamlined workflows to deliver high-quality creative while maximizing profitability.