For The Tiny Chef Show bridge campaign, the goal was to keep audiences engaged between seasons while linking Tiny Chef more closely with Paramount’s larger initiatives. I worked with the creative team to figure out how to make this vision achievable, balancing ambition with budget, rights, and production logistics. As Lead Production Manager, I oversaw 88 minutes of original content (equal to four full episodes), coordinating across Tiny Chef Productions, Nickelodeon, and external partners. Many of the executions were designed as collaborations with larger Paramount campaigns, ensuring Tiny Chef felt integrated into the company’s broader storytelling. During this period, Tiny Chef’s Instagram following grew from 1 million to 3 million, demonstrating the campaign’s impact in expanding the brand’s audience and engagement.

The project extended the show’s presence, preserved its unique creative voice, and reinforced its connection to Paramount, all while delivering on time and within budget.